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最新！晋江世中运，Ta们来了！

日前，晋江2020世中运社招志愿者面试结果出炉，共有71名优秀志愿者入选名单，正式成为世中运志愿者大军中的一员；同时，晋江2020世中运市场开发工作有序推进。再过188天，一场“简约、安全、精彩”的体育盛会将在晋江上演。

本期的《新晋江》，让我们通过世中运特许商品、世中运志愿者征集等，感受晋江浓浓的世中运氛围。

《新晋江》第62期

一起学英语 中英文对照

ISF Jinjiang 2020 Gymnasiade

launches licensing program

世中运市场开发工作有序推进

With the 18th ISF Gymnasiade (School Summer Games) – Jinjiang 2020 approaching, the licensing program has been seeing the Executive Committee’s efforts on marketing development. So far, the Committee has signed and is going to sign cooperation agreements with 15 sponsors, 9 authorized manufacturers included.

晋江2020年第18届世界中学生夏季运动会市场开发工作正在有序推进中，目前与世中运执委办完成签约和即将签约的赞助商共有15家，并有9家企业已经成为特许商品授权生产商。

According to the Committee, the 15 sponsors are from different industries such as clothing manufacturing, insurance, transport, logistics, English training, and foods, and with products in licensing categories, including apparel, tea, drinking water, and water purification equipment. Besides, among the 18 individual events, basketball, athletics, aerobics, and diving have met with their title sponsors.

据介绍，截至目前，已有包括服装、保险、机场、仓储运输、英语培训、净水设备、茶叶、饮用水、食品等行业和品类的15家赞助商与世中运执委办完成签约和即将签约。此外，18个单项赛事中，已有篮球、田径、健美操、跳水4个项目得到冠名。

The Committee, in collaboration with its franchising owner Jinjiang National Sports City Co. Ltd (aka Jinjiang Ticheng Company), will work to promote the design and production as well as the marketing of licensed products together with 9 authorized manufacturers, including major local food manufacturers such as Lilv Group, Fupaiyuan Co. Ltd, Labixiaoxin Co. Ltd, Quanlitang Co. Ltd, Lvcaoxiang Group, Haolishi Group, Aixiangqin Co. Ltd, Jiade Group and Haolinju Co. Ltd.

在特许生产商方面，已有包括力绿、福派园、蜡笔小新、泉利堂、绿草香、豪利时、爱乡亲、加得（万宝路）、好邻居（金帝）在内的9家企业，入选成为世中运特许商品授权生产商，他们将与拥有世中运特许商品经营权的晋江体城公司共同推动特许商品的开发、生产和推广工作。

“A great number of qualified enterprises have won out to participate in the development and production of licensed products. And by doing so, not just the Committee but also the qualified enterprises can benefit from the cooperation. While the enterprises are going to design and produce the high-quality licensed products for the Gymnasiade, the Committee will also build a platform for enterprises to showcase their products with featured elements to the public at home and abroad.” Chen Zihua, General Manager of Jinjiang Ticheng Company, further pointed out that licensed products of ISF Jinjiang 2020 Gymnasiade are major carriers to convey Chinese culture and the stories of Jinjiang to the participating countries. Therefore, the Gymnasiade-themed products will feature elements relating to Jinjiang and include some local characteristics such as the city landscape, traditional culture, and the city’s major industries.

“通过这次世中运特许商品的授权生产，我们甄选出一大批优质的企业共同参与特许商品的研发和生产。第一，这些企业将为世中运提供丰富多样的优质的特许商品；第二，我们也给企业搭建了一个向世界、向市民展示特色产品的平台。”晋江国家体育城市股份有限公司总经理陈紫华说，世中运特许商品是晋江展现城市魅力，向各参赛国家传递中国文化、讲述晋江故事的重要载体，因此，他们会在特许商品中，尽可能地加入包括地域景观、传统文化和产业经济等在内的晋江元素。

It is worth mentioning that Lilv Group, as one of the authorized manufacturers of ISF Gymnasiade licensed products, has launched its licensing collections of ISF Jinjiang 2020 Gymnasiade at the 104th China Food and Drinks Fair (CFDF).

值得一提的是，在第104届全国糖酒商品交易会上，作为世中运特许商品 授权生产商的力绿集团更是首发了晋江2020世中运特许商品。

“We’ve put the elements of ISF Jinjiang 2020 Gymnasiade into the design of the packing for licensed products like nori and rice cracker, and highlighted those elements while setting up the booth at the fair.” Wu Hongyan, CEO of Lilv Group, said that they hope to introduce their brand and ISF Jinjiang 2020 Gymnasiade to more people through their attendance at CFDF.

“此次首发的特许商品海苔和米饼，在外包装上我们融入了晋江2020世中运的相关设计元素，同时在展位的布置上也将相关元素进行突出。”力绿集团执行总裁吴鸿岩表示，他们希望通过全国糖酒商品交易会，让更多的人了解力绿，了解晋江2020世中运。

Another authorized manufacturer, Haolishi (Fujian) Food Technology Co., Ltd, also showcased the design elements of Jinjiang 2020 Gymnasiade at the fair, which will be followed by a release of their collection of licensed products.

同为世中运特许商品授权生产商的豪利时（福建）食品科技有限公司在展会上展现了晋江2020世中运的相关设计元素，后续还将发布系列产品。

With the Games approaching, the Executive Committee of ISF Jinjiang 2020 Gymnasiade is currently soliciting sponsors and authorized manufacturers of licensed products from all over the country. Meanwhile, they will open up for the investment agencies outside Jinjiang.

随着世中运脚步逐渐临近，晋江世中运执委办目前正面向全国火热征集赞助企业和特许商品授权生产商，同时，也将开放晋江区域外的招商代理。

71 volunteers recruited by ISF

Jinjiang 2020 Gymnasiade

71人成世中运社招志愿者

After strict and professional selection, the result of volunteer recruitment of the ISF Jinjiang 2020 Gymnasiade was released a few days ago. 71 excellent candidates were recruited and officially became the ISF Jinjiang 2020 Gymnasiade volunteers.

经过严格的专业选拔，日前，晋江2020世中运社招志愿者面试结果出炉，共有71名优秀志愿者入选名单，正式成为世中运志愿者大军中的一员。

According to Wang Sisi, Director of the Publicity Department of CYL Jinjiang Municipal Committee, as recruiting student volunteers in 22 universities and schools, the Organizing Committee for the ISF Jinjiang 2020 Gymnasiade also announced social recruitment and targeted recruitment in all professionals within Jinjiang. More than 600 applicants were received, among which over 90 civilian and talented volunteers were shortlisted for the interview. The interview was to assess the candidates’ appearance and attire, personality, language skills, professional expertise, as well as capacity to cope with emergencies.

据晋江团市委宣传部部长王思思介绍，本届世中运在22所大中专院校招募赛会志愿者的同时，还发布社会招募公告，并面向晋江市各类人才定向开展世中运人才志愿者招募，接受报名600多人次，累计共筛选出社会志愿者及人才志愿者90多人入围面试。面试内容包括仪容仪表、个性特征、语言表达能力、应变能力、专业特长五项内容。

All the 71 recruits are natives of Quanzhou and Jinjiang. “All these volunteers can communicate in two or more languages. They will be mainly responsible for the work of reception and interpretation,” Wang said that compared with student volunteers, social volunteers are older and with more working experience and might be better prepared to deal with emergencies. “Besides, they are more flexible in time. Some positions may require shift work, which may be a challenge for student volunteers who should probably commute to and from school every day, while social volunteers have no such concern.”

此次入选名单的71名志愿者都是“咱厝人”，来自泉州、晋江各地。“社招志愿者基本都是有语言方面相关能力的志愿者，主要负责接待和翻译。”在王思思看来，和学生志愿者相比，社招志愿者年纪稍长，大部分有相关的工作经验，在应对一些突发状况时，可能更有经验。“另外，他们的时间相较于学生更灵活一些，目前学生志愿者都是考虑每日通勤往返学校，有些特殊岗位需要轮班的，这部分志愿者的时间比较好安排。”

In the next stage, CYL Jinjiang Municipal Committee will provide general training for those volunteers. Capital University of Physical Education and Sports has completed the recording of the online training course. The offline training will be carried out in different levels and categories by instructors, group leaders and experienced peers.

下一阶段，晋江团市委将对志愿者们进行通识培训。目前，首都体育学院已经完成通识培训线上课程录制，线下培训工作将依托带队老师、志愿者骨干、志愿者小组组长分级分类开展培训。

01

Lin Mingming, a novice mother:

To serve the ISF Jinjiang

2020 Gymnasiade wholeheartedly

宝妈林茗茗：全身心投入服务世中运

Lin Mingming from Chendai, Jinjiang is one of the 71 volunteers recruited by the ISF Jinjiang 2020 Gymnasiade.

在入选名单的71名社招志愿者中，来自晋江陈埭的林茗茗就是其中一位。

She is 28 years old and works as an administration staff. As a graduate of English major with the certification of Test for English Major Band 8, she is excellent at writing and speaking in English. Besides, years of working experience make her rigorous, conscientious, and responsible, with all the qualities required to become a volunteer. Lin has actively volunteered, both as a student and in her job, in various service activities such as nursing the elderly, the campaign of bringing culture to the countryside, and cleaning up the city.

今年28周岁的她，是一位行政机关工作人员，毕业于英语专业，通过英语专业八级测试，具备优秀的书面和口语交流能力。同时，多年的工作经历练就了她严谨、认真、负责的素养，这些都是担任志愿者所需要的。在校期间和工作以来，林茗茗积极参与各项志愿服务活动，如敬老服务、“三下乡”文化宣传服务、环卫保洁服务等。

Early in 2018, Lin had participated in a one-week closed training program for foreign affairs staff organized by the Executive Committee for ISF Jinjiang 2020 Gymnasiade. She had mastered sports terminology and learned how to communicate in English in scenarios like shopping, dining, and using medical care. She also taught herself knowledge on team reception, etiquette in cross-cultural communication, and foreign affairs protocols.

早在2018年，林茗茗就参加了世中运执委办举办的为期一周的全市外语外事封闭式培训班，学习了体育英语专业名词、购物餐饮、医疗保健等英语会话。同时，她还自学了参赛队伍接待和国际交往礼仪、外事接待礼宾等志愿服务知识。

Being a mother of a one-year-old baby, Lin’s often challenged with work-life balance. When being asked how to balance her family life and the work as a full-time volunteer serving at the games for at least eight days, she said that she's got all supports from work and family, which leaves her no worry, and allows her to work wholeheartedly in everything she does.

林茗茗是一位新手宝妈，宝宝才一岁多。当被问及世中运志愿者至少需要8天脱产投入服务，如何协调家庭和工作的关系时，林茗茗说，工作单位和家人都十分支持自己的决定，为她免去了后顾之忧，能够全身心投入其中。

“This is my first time to participate in such a large-scale sports event. I will study hard and take professional training to learn how to manage a heavy workload. Hopefully, I can not only improve myself through this event but present the image of our local volunteers to the participants from all over the world,” said the novice mother.

“这是我第一次参加大型体育赛事志愿者服务，我会认真学习，接受专业的志愿培训，以适应服务强度。希望通过这次志愿服务经历，在锻炼自己的同时，也向来自全世界的参赛选手展示志愿者的形象和风采。”林茗茗说。

02

Huang Yanqi, a college-bound senior:

To be a devoted volunteer

准大学生黄彦祺：用心当好志愿者

Among the shortlisted volunteers, there is a college-bound student named Huang Yanqi. Different from those working candidates, he is now a senior student of Quanzhou No.5 Middle School.

在入选名单中，除了上班族，还有一名准大学生，他就是来自泉州五中的黄彦祺。

Living downtown in Quanzhou, Yanqi is studying at the International Department of Quanzhou No.5 Middle School. He has been pre-admitted by one of the renowned universities due to his outstanding academic performance. He is proficient in English with a remarkable TOFEL score of 110. As a top student in his class, Yanqi is the designated interpreter for his foreign teachers at every teacher-parent meeting. He’s been playing football since primary school, and is an excellent player in the school football team.

黄彦祺家住泉州市区，是泉州五中国际部的高三学生，成绩优异的他已经被知名大学预录取。作为学霸，黄彦祺的英语水平出色，托福考试达到110分。每当外教开家长会时，他都会担任翻译的角色。黄彦祺还是个足球达人，从小学就开始踢球，是校足球队的一员。

At a young age, Yanqi has rich experience in volunteer service. He’s served as a volunteer at the train station to help the travelers during the Spring Festival and served tea for free on West Street during summer vacation. He’s volunteered to be an usher in Jinjiang Municipal Hospital, donated his allowance to one of the Hope Schools, and visited the students he once helped. “It was out of curiosity and the idea of enriching my experience that I began volunteering. But later in practice, there were so many unforgettable and heart-warming moments that have taught me the true value of volunteer work,” he said.

春运期间到动车站为旅客提供服务；暑假到西街奉茶；在晋江市医院担任引导员；为希望小学捐款，前往当地和学生互动……年纪轻轻的黄彦祺，拥有丰富的志愿服务经历。“一开始参加志愿者活动是抱着好奇、增加阅历的想法，后来在实践过程中，收获了很多难忘、暖心的瞬间，真切地感受到了志愿工作的价值。”黄彦祺说。

Yanqi also said with a smile that he has a particular affinity with ISF Jinjiang 2020 Gymnasiade. He once took part in the Gymnasiade Image Ambassador Selection and was shortlisted in the final competition. He is still impressed by those wonderful and precious experiences. “Ke Xipeng, the winner of the competition, is my senior schoolmate. I’d like to devote myself to the Jinjiang 2020 Gymnasiade like her, no matter in what way and in which position,” he said.

黄彦祺笑着说，其实他和世中运颇有缘分。原来，他此前参加了世中运形象大使选拔赛，并一路闯进福建赛区决赛，留下了珍贵回忆。“世中运申办形象大使柯熙芃是我的学姐，我也想像她一样，为世中运做点力所能及的事情，不论通过什么形式，在哪一个岗位上。”

To Yanqi, the most important thing for being a volunteer is to be devoted, responsible, and professional. And now he is ready for it!

在黄彦祺看来，担任志愿者最重要的是用心出发，责任心和专业能力缺一不可。而他，已经准备好了！

“魔改”出圈密码：有梗有趣有料

　　■记者 姜方

　　在音乐综艺《歌手2025》第四期，新生代实力女歌手单依纯甩着红发，对李荣浩创作的歌曲《李白》进行了颠覆性改编。打破原曲乡村摇滚框架，融入电子音效、游戏术语、即兴念白等元素，“诗人李白”被重构为“游戏李白”，她的改编犹如一枚重磅炸弹，成为近期全网热议焦点。单依纯念出的“我本是辅助，今晚来打野”“如何呢？又能怎？”等新增歌词在B站刷屏，而此前林志炫同样在《歌手2025》中精心设计的戏曲版《悟空》，却只留下“鹦鹉侠”的调侃标签，没有激起水花。

　　同出一部音综，都是“魔改”歌曲，为何命运截然不同？流行音乐研究专业博士、杭州师范大学副教授赵朴在接受记者采访时，给出了犀利解析：成功的“魔改”必须同时具备有梗、有趣、有料三重基因。“‘魔改’需要让歌曲变得有一点儿面目全非，又不会完全认不出原作，如果力度不够大，就成平平无奇的翻唱。而真正出圈的改编，还必须同时满足传播的网感、音乐设计的巧思、精神内核的重构。”

　　有梗：点燃破圈传播的网感引擎

　　一首歌曲是否有梗，往往成为作品能否破圈的爆破点。单依纯版《李白》将游戏术语“打野”“辅助”植入歌词，节目播出后48小时内催生16个热搜话题。那反复吟唱的“如何呢？又能怎？”恰如当代青年面对焦虑的戏谑解药，不仅让办公室白领、校园学子自发玩梗，甚至吸引了从不看音综的“路人”侧目。“《李白》的新增歌词十分具有网感，通过纯享版、切片版给大众提供了社交谈资。”赵朴指出，相较之下，林志炫的《悟空》虽在唱腔、妆造上倾注心血，却因缺乏具象记忆点，最终沦为曲高和寡的艺术实验。

　　也有曾经破圈的“魔改”歌曲深谙此道。比如麻园诗人在《乐队的夏天3》根据王心凌同名歌曲改编的《彩虹的微笑》，以笑中带泪、苦乐参半的真挚表达，触动了很多听者。当主唱苦果用撕裂般的哭腔唱甜歌、台上的小男孩翻起跟头，这童年与现实的残酷对撞，瞬间引发很多观众包括当时台下歌手大张伟的泪点。“我们面对生活的痛苦所做出的种种努力，无非只是想在这音乐里做一个翻跟头的孩子而已，因为那一刻叫作自由。”

　　有趣：提供新鲜奇妙的听觉体验

　　一首“魔改”歌曲如何让听众在赏乐过程中，感受到趣味性？这需要整体编曲与演唱设计的巧思。比如《李白》中后段插入的失真金属和弦，如同游戏特效般刺破耳膜；而单依纯刻意保留的破音、真假声转换时的瑕疵，恰似“酒中仙”李白“醉后失态”的声音化呈现。这种介于控制和失控之间的破绽，反而让技术缺陷转化为艺术表达的情感载体，使很多听众在“难评”的猎奇感中反复品味。

　　互联网知名乐评人耳帝直言：“在《歌手2025》大量无趣的选歌与保守改编的局面下，单依纯的尝试很值得鼓励，因为这样节目才会好看。在敢玩的同时，她依然未失去唱功的展示，最后还有一个高质量的强声E5。”但趣味也需要分寸感。比如有网友指出《李白》的缺陷：“歌曲当中用了大量游戏术语，作为非游戏玩家，听得一头雾水。”相较而言，二手玫瑰在改编《偶遇》时，通过巴乌、木鱼等冷门乐器构建异质音场，营造了静谧的宛如佛乐的氛围，既保留了音乐的新鲜感，又不设理解门槛，因此得到了更多专业乐评人的认可。

　　有料：构建具有深度的精神内核

　　什么样的“魔改”能够超越暂时的网红效应，成为值得细品的文化现象？必然得有对“料”的坚守——将原本的歌曲挖掘出更深的内涵，或者构建出新的意义。

　　比如B站上的音乐博主唐宋摇滚，穿着绯色大袖襕袍、头戴展脚幞头，抱一把木吉他，操着烟嗓唱歌，新近翻唱伍佰的《last dance（最后一舞）》播放量已接近450万。在旋律朗朗上口的基础上，唐宋摇滚的新写歌词被粉丝誉为“百万填词”。战场上的金戈铁马、建功立业的豪情壮志、儿女情仇的优柔慨叹，都寓于激情饱满的唱段之间。“没点文化，还真听不懂他玩的梗。”网友感叹，跟着歌声摇摆，得以一窥大宋风云。

　　同样有“料”的还有《彩虹的微笑》。当主唱苦果带着哭腔唱响“天空是绵绵的糖，就算塌下来又怎样”，原曲的明媚旋律成了现实的衬底，麻园诗人把《彩虹的微笑》改编成一个得到与失去永随、怅然与欢乐同在的版本。“彩虹梦一般，难及也残短；彩虹的微笑，也是最连绵放下过遗憾。”新增歌词赋予了原版不曾有的深刻，升华了整首歌的格调。

　　单依纯的《李白》爆火，某种程度上也承载了部分群体的情绪。“很多年轻人承受了不少压力，而单依纯看似癫狂的舞台表现，让他们找到了情绪出口——想象自己仿佛是酒醉的李白，能在一首歌的时间里超越世俗眼光，做回自己。”赵朴认为，如果《李白》没有这一层作为精神内核支撑，那么“发疯舞台”就是哗众取宠，也会沦为抽象的行为艺术。比如某些短视频神曲空有“梗”和“趣”，却因精神内核苍白而速朽。

　　出圈“魔改”以热度证明：有网感的梗激发大众话题，有趣的设计引发群体共鸣，有料的思考戳中代际情绪，形成了裂变式的传播链。当单依纯甩动红发念唱“区区三万天”，当麻园诗人在甜歌里哭出了成年人的破碎感，人们借着“魔改”歌曲的旋律，完成了安全的灵魂释放。