杜海云：智慧睡眠产业处于“爆发前夜” 生态构建是破局关键

连人民日报都用上yyds，德胜这个yyds到底是什梗什么意思?

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童年之家：聚焦红色旅游，带动乡村振兴，促文旅行业高质量发展

　　近年来，在中央和国家的大力支持下，红色旅游发展持续向好，产品供给质量持续提升，市场规模不断扩大。

　　据相关数据显示，我国目前红色旅游的游客结构相比以往也发生了很大变化，红色旅游用户年龄主要以80、90后为主，表现出年轻化的趋势，特别是当代亲子家庭成为了红色旅游的中坚力量。由此可见，红色旅游不再是中老年人的特殊情怀，也成为年轻人了解激情澎湃的革命年代的生动教科书。

　　图片来源于网络

　　其中，全国多个省大力推动红色旅游与休闲旅游、研学旅行、乡村旅游、科技产业、特色小镇等融合发展，推进产业体系由单一型向复合型转变。精心打造了多个红色名村、红色教育培训中心，拓展了红色名村产业链，有多个红村成为3A级以上乡村旅游点，把扶贫开发与美丽乡村建设结合，使贫困户成为红色旅游发展的参与者和受益者，推进了乡村全面繁荣振兴。

　　另一方面，部分乡村旅游区把保护生态环境和本地文化结合起来，充分挖掘红色文化和乡村文化资源，不搞大拆大建，采取“以旧维旧”保护性开发模式，与传承红色文化、乡村文化结合，与爱国主义教育结合，达到了很好的效果，实现保护和开发共赢。这就反映了在红色主旋律的探索与实践中，与乡村振兴方向很好地融合在一起。

　　面对市场的需求，如今游客更倾向于个性化、多样化的旅游消费方式，所以讲述历史需要有新的视角和创新的表达形式。红色旅游已经呈现出年轻化、家庭化趋势，需要有越来越多的创新产品和创新模式提供给消费者。而这一趋势特点，也给红色旅游发展带来新的挑战。

　　但目前来说，不论是红色文旅主题线路游还是红色文旅研学、红色文创等，其体验形式更多停留在参观游览、听讲解方面。那么在如何满足当代年轻群体对文化、游玩、体验、消费的需求的基础上，更好地带动乡村经济、乡村文化等方面的发展上，也有着更高的要求和标准。

　　创新表达形式

　　让红色文化深入人心

　　近年来，年轻人对于红色旅游的热情逐年高涨，不仅代表着文化自信的提升，也与近年来各地深入挖掘红色旅游资源、着力打造红色乡村、提供丰富有内涵的沉浸式体验密不可分。

　　要吸引大众尤其是年轻人对红色旅游的兴趣，就要从“观光式”旅游向“体验式”旅游进行转变，跟紧时代步伐。我们可以通过还原事件和场景，结合目的地的特征、历史背景，增加高颜值、极具创意的“网红”属性的产品，让历史“活”起来，激发年轻游客的兴趣，获得沉浸式的体验感，在细微之处引起情感共鸣。

　　讲好红色故事，不仅需要诠释好红色精神主旨，也需要严谨准确地讲好讲透红色精神。其中也有着多种表现形式，如文物展示、情景体验、文化演艺、主题游乐等，在如何创新宣传形式上，我们可以将红色文化遗址、纪念馆等严肃性的内容和市场化的红色文旅项目特别是红色主题乐园区分开来。

　　红色纪念地、红色博物馆的建设以及对相关革命人物、事迹，我们把握其历史事实，保留其严肃性和深度的教育意义。但在其周边，可以配套相关红色文化的主题乐园、文旅体验项目等内容，让游客在学习历史文化之后，可以通过游玩、沉浸式体验的方式，进一步加深理解与认知。

　　在红色文化乐园的设计中，首先要充分挖掘当地独特的红色旅游资源，结合优越的自然地理环境、乡村特色等，再利用游乐设备和场景式体验将红色文化进行包装输出，强调旅游产品的参与性，加深游客的旅游体验，丰富红色旅游、红色研学的方式。

　　童年之家

　　让红色文化焕发活力

　　广东童年之家实业有限公司是国内早期提出新概念无动力乐园的企业，秉承“美好童年· 匠心质造 ”的宗旨，致力于做文化旅游的创新，为项目提供有独特价值、充满创造力和可落地的综合解决方案。在关于红色旅游如何更好地实现创新融合发展方面，童年之家通过为年轻人群体和亲子家庭创造更有活力的红色文化乐园，让红色旅游成为一种『寓教于乐』的新概念文化体验。

　　童年之家提出更新颖的体验方式发展红色旅游，如围绕“红色文化+生态+农业+旅游+主题体验”模式的发展思路，坚持红色引领，依托丰富的自然资源优势，在积极打造红色旅游景点，推动红色旅游发展的同时，大力发展乡村旅游产业，助推乡村振兴。通过红色旅游与乡村旅游相结合，以红色文化产业为主导+多彩旅游文化产业的发展模式，形成了红色主题鲜明、地方文化特色浓郁的新农村风貌，去讲述红色文化故事，让红色文化的历史积淀能随着时代的变迁与时俱进，焕发新活力。

　　“红色文化+主题乐园”模式是将历史事件发生的场景或者历史人物生活过的环境进行抽象化设计，并融入无动力游乐设备使之与自然景观融合，让游客更加直观地体会到革命的历史事迹与红色精神。

　　在遵义纪念公园，童年之家为青少年打造了一座以红色文化体验为主题的无动力乐园。乐园以红军万里长征为背景精心策划，通过挖掘红军长征途中的重要节点，串联进现有的纪念公园，如“四渡赤水”、“巧渡金沙江”、“飞夺泸定桥”等场景结合无动力游乐设备搭建，针对孩子的身体素质和创新思维，打造出一个极赋艺术展现力的探索乐园，寓教于乐，推动当地红色旅游品牌的快速提升，实现红色文化的产业转型和升级，开发出一个具体可感知、可体验的红色拓展研学项目。

　　一系列游乐设施、体验项目围绕“红色文化”主题串联起来，创新性地将革命历史和革命精神在游玩中传递给广大游玩者中，带来与众不同的红色旅游体验，另一方面还可通过特色乡村文化的结合、农产品的元素融入，更好地诠释红色文化革命地的场景元素，推动乡村特色文化发展。

　　红色旅游是传承弘扬红色文化精神的重要载体，讲好红色故事、增强文化内涵，创新发展形式、促进业态融合，将会成为推动红色旅游高质量发展的关键所在。童年之家充分挖掘红色文化内涵，精心打造主题鲜明、多元互动的复合型产品，实现红色旅游从静到动、从观光到参与体验等转变，真正做到寓教于乐、寓教于情，对红色旅游和乡村振兴的融合创新发展，发挥着时代的引领作用!

最新！晋江世中运，Ta们来了！

日前，晋江2020世中运社招志愿者面试结果出炉，共有71名优秀志愿者入选名单，正式成为世中运志愿者大军中的一员；同时，晋江2020世中运市场开发工作有序推进。再过188天，一场“简约、安全、精彩”的体育盛会将在晋江上演。

本期的《新晋江》，让我们通过世中运特许商品、世中运志愿者征集等，感受晋江浓浓的世中运氛围。

《新晋江》第62期

一起学英语 中英文对照

ISF Jinjiang 2020 Gymnasiade

launches licensing program

世中运市场开发工作有序推进

With the 18th ISF Gymnasiade (School Summer Games) – Jinjiang 2020 approaching, the licensing program has been seeing the Executive Committee’s efforts on marketing development. So far, the Committee has signed and is going to sign cooperation agreements with 15 sponsors, 9 authorized manufacturers included.

晋江2020年第18届世界中学生夏季运动会市场开发工作正在有序推进中，目前与世中运执委办完成签约和即将签约的赞助商共有15家，并有9家企业已经成为特许商品授权生产商。

According to the Committee, the 15 sponsors are from different industries such as clothing manufacturing, insurance, transport, logistics, English training, and foods, and with products in licensing categories, including apparel, tea, drinking water, and water purification equipment. Besides, among the 18 individual events, basketball, athletics, aerobics, and diving have met with their title sponsors.

据介绍，截至目前，已有包括服装、保险、机场、仓储运输、英语培训、净水设备、茶叶、饮用水、食品等行业和品类的15家赞助商与世中运执委办完成签约和即将签约。此外，18个单项赛事中，已有篮球、田径、健美操、跳水4个项目得到冠名。

The Committee, in collaboration with its franchising owner Jinjiang National Sports City Co. Ltd (aka Jinjiang Ticheng Company), will work to promote the design and production as well as the marketing of licensed products together with 9 authorized manufacturers, including major local food manufacturers such as Lilv Group, Fupaiyuan Co. Ltd, Labixiaoxin Co. Ltd, Quanlitang Co. Ltd, Lvcaoxiang Group, Haolishi Group, Aixiangqin Co. Ltd, Jiade Group and Haolinju Co. Ltd.

在特许生产商方面，已有包括力绿、福派园、蜡笔小新、泉利堂、绿草香、豪利时、爱乡亲、加得（万宝路）、好邻居（金帝）在内的9家企业，入选成为世中运特许商品授权生产商，他们将与拥有世中运特许商品经营权的晋江体城公司共同推动特许商品的开发、生产和推广工作。

“A great number of qualified enterprises have won out to participate in the development and production of licensed products. And by doing so, not just the Committee but also the qualified enterprises can benefit from the cooperation. While the enterprises are going to design and produce the high-quality licensed products for the Gymnasiade, the Committee will also build a platform for enterprises to showcase their products with featured elements to the public at home and abroad.” Chen Zihua, General Manager of Jinjiang Ticheng Company, further pointed out that licensed products of ISF Jinjiang 2020 Gymnasiade are major carriers to convey Chinese culture and the stories of Jinjiang to the participating countries. Therefore, the Gymnasiade-themed products will feature elements relating to Jinjiang and include some local characteristics such as the city landscape, traditional culture, and the city’s major industries.

“通过这次世中运特许商品的授权生产，我们甄选出一大批优质的企业共同参与特许商品的研发和生产。第一，这些企业将为世中运提供丰富多样的优质的特许商品；第二，我们也给企业搭建了一个向世界、向市民展示特色产品的平台。”晋江国家体育城市股份有限公司总经理陈紫华说，世中运特许商品是晋江展现城市魅力，向各参赛国家传递中国文化、讲述晋江故事的重要载体，因此，他们会在特许商品中，尽可能地加入包括地域景观、传统文化和产业经济等在内的晋江元素。

It is worth mentioning that Lilv Group, as one of the authorized manufacturers of ISF Gymnasiade licensed products, has launched its licensing collections of ISF Jinjiang 2020 Gymnasiade at the 104th China Food and Drinks Fair (CFDF).

值得一提的是，在第104届全国糖酒商品交易会上，作为世中运特许商品 授权生产商的力绿集团更是首发了晋江2020世中运特许商品。

“We’ve put the elements of ISF Jinjiang 2020 Gymnasiade into the design of the packing for licensed products like nori and rice cracker, and highlighted those elements while setting up the booth at the fair.” Wu Hongyan, CEO of Lilv Group, said that they hope to introduce their brand and ISF Jinjiang 2020 Gymnasiade to more people through their attendance at CFDF.

“此次首发的特许商品海苔和米饼，在外包装上我们融入了晋江2020世中运的相关设计元素，同时在展位的布置上也将相关元素进行突出。”力绿集团执行总裁吴鸿岩表示，他们希望通过全国糖酒商品交易会，让更多的人了解力绿，了解晋江2020世中运。

Another authorized manufacturer, Haolishi (Fujian) Food Technology Co., Ltd, also showcased the design elements of Jinjiang 2020 Gymnasiade at the fair, which will be followed by a release of their collection of licensed products.

同为世中运特许商品授权生产商的豪利时（福建）食品科技有限公司在展会上展现了晋江2020世中运的相关设计元素，后续还将发布系列产品。

With the Games approaching, the Executive Committee of ISF Jinjiang 2020 Gymnasiade is currently soliciting sponsors and authorized manufacturers of licensed products from all over the country. Meanwhile, they will open up for the investment agencies outside Jinjiang.

随着世中运脚步逐渐临近，晋江世中运执委办目前正面向全国火热征集赞助企业和特许商品授权生产商，同时，也将开放晋江区域外的招商代理。

71 volunteers recruited by ISF

Jinjiang 2020 Gymnasiade

71人成世中运社招志愿者

After strict and professional selection, the result of volunteer recruitment of the ISF Jinjiang 2020 Gymnasiade was released a few days ago. 71 excellent candidates were recruited and officially became the ISF Jinjiang 2020 Gymnasiade volunteers.

经过严格的专业选拔，日前，晋江2020世中运社招志愿者面试结果出炉，共有71名优秀志愿者入选名单，正式成为世中运志愿者大军中的一员。

According to Wang Sisi, Director of the Publicity Department of CYL Jinjiang Municipal Committee, as recruiting student volunteers in 22 universities and schools, the Organizing Committee for the ISF Jinjiang 2020 Gymnasiade also announced social recruitment and targeted recruitment in all professionals within Jinjiang. More than 600 applicants were received, among which over 90 civilian and talented volunteers were shortlisted for the interview. The interview was to assess the candidates’ appearance and attire, personality, language skills, professional expertise, as well as capacity to cope with emergencies.

据晋江团市委宣传部部长王思思介绍，本届世中运在22所大中专院校招募赛会志愿者的同时，还发布社会招募公告，并面向晋江市各类人才定向开展世中运人才志愿者招募，接受报名600多人次，累计共筛选出社会志愿者及人才志愿者90多人入围面试。面试内容包括仪容仪表、个性特征、语言表达能力、应变能力、专业特长五项内容。

All the 71 recruits are natives of Quanzhou and Jinjiang. “All these volunteers can communicate in two or more languages. They will be mainly responsible for the work of reception and interpretation,” Wang said that compared with student volunteers, social volunteers are older and with more working experience and might be better prepared to deal with emergencies. “Besides, they are more flexible in time. Some positions may require shift work, which may be a challenge for student volunteers who should probably commute to and from school every day, while social volunteers have no such concern.”

此次入选名单的71名志愿者都是“咱厝人”，来自泉州、晋江各地。“社招志愿者基本都是有语言方面相关能力的志愿者，主要负责接待和翻译。”在王思思看来，和学生志愿者相比，社招志愿者年纪稍长，大部分有相关的工作经验，在应对一些突发状况时，可能更有经验。“另外，他们的时间相较于学生更灵活一些，目前学生志愿者都是考虑每日通勤往返学校，有些特殊岗位需要轮班的，这部分志愿者的时间比较好安排。”

In the next stage, CYL Jinjiang Municipal Committee will provide general training for those volunteers. Capital University of Physical Education and Sports has completed the recording of the online training course. The offline training will be carried out in different levels and categories by instructors, group leaders and experienced peers.

下一阶段，晋江团市委将对志愿者们进行通识培训。目前，首都体育学院已经完成通识培训线上课程录制，线下培训工作将依托带队老师、志愿者骨干、志愿者小组组长分级分类开展培训。

01

Lin Mingming, a novice mother:

To serve the ISF Jinjiang

2020 Gymnasiade wholeheartedly

宝妈林茗茗：全身心投入服务世中运

Lin Mingming from Chendai, Jinjiang is one of the 71 volunteers recruited by the ISF Jinjiang 2020 Gymnasiade.

在入选名单的71名社招志愿者中，来自晋江陈埭的林茗茗就是其中一位。

She is 28 years old and works as an administration staff. As a graduate of English major with the certification of Test for English Major Band 8, she is excellent at writing and speaking in English. Besides, years of working experience make her rigorous, conscientious, and responsible, with all the qualities required to become a volunteer. Lin has actively volunteered, both as a student and in her job, in various service activities such as nursing the elderly, the campaign of bringing culture to the countryside, and cleaning up the city.

今年28周岁的她，是一位行政机关工作人员，毕业于英语专业，通过英语专业八级测试，具备优秀的书面和口语交流能力。同时，多年的工作经历练就了她严谨、认真、负责的素养，这些都是担任志愿者所需要的。在校期间和工作以来，林茗茗积极参与各项志愿服务活动，如敬老服务、“三下乡”文化宣传服务、环卫保洁服务等。

Early in 2018, Lin had participated in a one-week closed training program for foreign affairs staff organized by the Executive Committee for ISF Jinjiang 2020 Gymnasiade. She had mastered sports terminology and learned how to communicate in English in scenarios like shopping, dining, and using medical care. She also taught herself knowledge on team reception, etiquette in cross-cultural communication, and foreign affairs protocols.

早在2018年，林茗茗就参加了世中运执委办举办的为期一周的全市外语外事封闭式培训班，学习了体育英语专业名词、购物餐饮、医疗保健等英语会话。同时，她还自学了参赛队伍接待和国际交往礼仪、外事接待礼宾等志愿服务知识。

Being a mother of a one-year-old baby, Lin’s often challenged with work-life balance. When being asked how to balance her family life and the work as a full-time volunteer serving at the games for at least eight days, she said that she's got all supports from work and family, which leaves her no worry, and allows her to work wholeheartedly in everything she does.

林茗茗是一位新手宝妈，宝宝才一岁多。当被问及世中运志愿者至少需要8天脱产投入服务，如何协调家庭和工作的关系时，林茗茗说，工作单位和家人都十分支持自己的决定，为她免去了后顾之忧，能够全身心投入其中。

“This is my first time to participate in such a large-scale sports event. I will study hard and take professional training to learn how to manage a heavy workload. Hopefully, I can not only improve myself through this event but present the image of our local volunteers to the participants from all over the world,” said the novice mother.

“这是我第一次参加大型体育赛事志愿者服务，我会认真学习，接受专业的志愿培训，以适应服务强度。希望通过这次志愿服务经历，在锻炼自己的同时，也向来自全世界的参赛选手展示志愿者的形象和风采。”林茗茗说。

02

Huang Yanqi, a college-bound senior:

To be a devoted volunteer

准大学生黄彦祺：用心当好志愿者

Among the shortlisted volunteers, there is a college-bound student named Huang Yanqi. Different from those working candidates, he is now a senior student of Quanzhou No.5 Middle School.

在入选名单中，除了上班族，还有一名准大学生，他就是来自泉州五中的黄彦祺。

Living downtown in Quanzhou, Yanqi is studying at the International Department of Quanzhou No.5 Middle School. He has been pre-admitted by one of the renowned universities due to his outstanding academic performance. He is proficient in English with a remarkable TOFEL score of 110. As a top student in his class, Yanqi is the designated interpreter for his foreign teachers at every teacher-parent meeting. He’s been playing football since primary school, and is an excellent player in the school football team.

黄彦祺家住泉州市区，是泉州五中国际部的高三学生，成绩优异的他已经被知名大学预录取。作为学霸，黄彦祺的英语水平出色，托福考试达到110分。每当外教开家长会时，他都会担任翻译的角色。黄彦祺还是个足球达人，从小学就开始踢球，是校足球队的一员。

At a young age, Yanqi has rich experience in volunteer service. He’s served as a volunteer at the train station to help the travelers during the Spring Festival and served tea for free on West Street during summer vacation. He’s volunteered to be an usher in Jinjiang Municipal Hospital, donated his allowance to one of the Hope Schools, and visited the students he once helped. “It was out of curiosity and the idea of enriching my experience that I began volunteering. But later in practice, there were so many unforgettable and heart-warming moments that have taught me the true value of volunteer work,” he said.

春运期间到动车站为旅客提供服务；暑假到西街奉茶；在晋江市医院担任引导员；为希望小学捐款，前往当地和学生互动……年纪轻轻的黄彦祺，拥有丰富的志愿服务经历。“一开始参加志愿者活动是抱着好奇、增加阅历的想法，后来在实践过程中，收获了很多难忘、暖心的瞬间，真切地感受到了志愿工作的价值。”黄彦祺说。

Yanqi also said with a smile that he has a particular affinity with ISF Jinjiang 2020 Gymnasiade. He once took part in the Gymnasiade Image Ambassador Selection and was shortlisted in the final competition. He is still impressed by those wonderful and precious experiences. “Ke Xipeng, the winner of the competition, is my senior schoolmate. I’d like to devote myself to the Jinjiang 2020 Gymnasiade like her, no matter in what way and in which position,” he said.

黄彦祺笑着说，其实他和世中运颇有缘分。原来，他此前参加了世中运形象大使选拔赛，并一路闯进福建赛区决赛，留下了珍贵回忆。“世中运申办形象大使柯熙芃是我的学姐，我也想像她一样，为世中运做点力所能及的事情，不论通过什么形式，在哪一个岗位上。”

To Yanqi, the most important thing for being a volunteer is to be devoted, responsible, and professional. And now he is ready for it!

在黄彦祺看来，担任志愿者最重要的是用心出发，责任心和专业能力缺一不可。而他，已经准备好了！